new running shoes at The Running Event

The Running Event: New Running Shoes I’m Excited for in 2024

Each year, running brands travel to Austin, TX to showcase their new running shoes to retailers at The Running Event. Oh, and they also display their new running apparel, but no one cares about clothing when there’s new shoes. The truth is, I’d be perfectly fine running in the same outfit for the rest of my life so long as I can continue buying a baker’s dozen or so new running shoes each year. Sure, my shorts will rip, my tops will tatter, my socks will get holes, and my skin will be exposed to the elements in the cruel winter months, but at least my feet will be comfy, right? But I digress. Here are the most exciting new running shoes I saw at The Running Event 2023.

running shoe names

How Are Running Shoe Names Chosen? Go Behind the Scenes

As a running shoe geek, I’ve always wanted to be a fly on the wall in meetings of running shoe companies. Fortunately, I was able to sneak in a recorder underneath the conference room table at the headquarters of a running shoe company. You’re in for a treat! The following is the conversation of company executives discussing running shoe names for their newest pair. Ready to listen to how the sausage is made?