Making running fun…by making fun of it
Working in the running industry can be brutal. It’s tough to compete with big running brands like HOKA, ASICS, Adidas, and Saucony, to name a few. Fed up with not receiving nearly as much booth traffic at The Running Event as any running shoe company, one nutrition company held a brainstorming meeting on how they can attract more people to their booth next year.
For years, I’ve watched from afar with great interest as running media including Believe in the Run, Kofuzi, Road Trail Run, and others cover exciting running innovations and insights, showcased at The Running Event. At the risk of sounding overly dramatic, the industry’s “premier run and outdoor specialty retail conference and trade show” is the event to witness the evolution of running. This week, I’m getting up-close and personal with the event in Austin, TX by attending with a press badge.