How do you choose races to run? If you’re like me, you probably don’t consider a race’s impact on a community, its residents, or the planet. Guided by three pillars—inclusivity, sustainability, and elevating the city of Charlotte—Brian Mister, co-founder and race director of the Around the Crown 10K (ATC10K), provides a shining example of the transformative impact a race can have beyond race day.
I chatted with Mister about what makes the race unique and how it empowers the running community both in and outside the city.