A company’s motto or slogan is supposed to define the brand. It represents the company and what it stands for. It helps create brand recognition and communicates a message to …
Comparing the Top Running Shoe Foams: Which Are the Best?
Arguably the most important component of a running shoe is the midsole foam. No one cares about the outsole, upper, and especially not the asinine heel pull tab. I ask yet again: how difficult is it to put on and take off a pair of running shoes? So, how can you choose the best running shoe foams to match your picky preferences? Beats me. However, if you’re looking for descriptions of why the name of every midsole foam is silly, you’ve come to the right place.
The Running Event: How to Start a Running Shoe Company
Working in the running industry can be brutal. It’s tough to compete with big running brands like HOKA, ASICS, Adidas, and Saucony, to name a few. Fed up with not receiving nearly as much booth traffic at The Running Event as any running shoe company, one nutrition company held a brainstorming meeting on how they can attract more people to their booth next year.
How Are Running Shoe Names Chosen? Go Behind the Scenes
As a running shoe geek, I’ve always wanted to be a fly on the wall in meetings of running shoe companies. Fortunately, I was able to sneak in a recorder underneath the conference room table at the headquarters of a running shoe company. You’re in for a treat! The following is the conversation of company executives discussing running shoe names for their newest pair. Ready to listen to how the sausage is made?
6 Reasons Why Running Together is Like Dating
I much prefer eating hot cakes over consuming hot takes. Sure, like everyone, I’ve fired off a few of my own, but for the most part I leave hot takes …