A company’s motto or slogan is supposed to define the brand. It represents the company and what it stands for. It helps create brand recognition and communicates a message to …
Comparing the Top Running Shoe Foams: Which Are the Best?
Arguably the most important component of a running shoe is the midsole foam. No one cares about the outsole, upper, and especially not the asinine heel pull tab. I ask yet again: how difficult is it to put on and take off a pair of running shoes? So, how can you choose the best running shoe foams to match your picky preferences? Beats me. However, if you’re looking for descriptions of why the name of every midsole foam is silly, you’ve come to the right place.
New Balance FuelCell Rebel v4 Review: Rebel With a Cause
Either running shoes have improved dramatically over the past few years or my continued growth as a runner has enabled me to enjoy running in more shoes than in the past. [Insert the “why not both” meme] The two statements aren’t mutually exclusive; both are true.
Case in point: The New Balance FuelCell Rebel v3 was one of my least favorite running shoes in recent memory. I only racked up about 30 miles in the shoe before I racked the shoe on my shoe rack, or, rather, in the heaping pile of other shoes on my closet floor. What a difference a yearly update makes! Find out why v4 has become one of my favorites, in this New Balance FuelCell Rebel v4 review.
New Balance Fresh Foam 1080 v13 Review: A Softie but Goodie
You’re going to think I’m insane (and you’re not necessarily wrong), but I tried versions 10-12 of the New Balance Fresh Foam 1080 and returned each of them. Despite now looking severely outdated (as happens with shoes), v10 of the shoe caught my eye, and held it even after I returned the shoe. I wanted to love it, but the heel just didn’t work with my foot strike. Each step just felt awkward. I was about to give up on the shoe, but then v13 arrived. The neutral shoe’s overhaul offers one of the softest rides on the roads, but is it too soft? Find out in this New Balance Fresh Foam 1080 v13 review.
The Running Event: How to Start a Running Shoe Company
Working in the running industry can be brutal. It’s tough to compete with big running brands like HOKA, ASICS, Adidas, and Saucony, to name a few. Fed up with not receiving nearly as much booth traffic at The Running Event as any running shoe company, one nutrition company held a brainstorming meeting on how they can attract more people to their booth next year.
The Running Event: New Running Shoes I’m Excited for in 2024
Each year, running brands travel to Austin, TX to showcase their new running shoes to retailers at The Running Event. Oh, and they also display their new running apparel, but no one cares about clothing when there’s new shoes. The truth is, I’d be perfectly fine running in the same outfit for the rest of my life so long as I can continue buying a baker’s dozen or so new running shoes each year. Sure, my shorts will rip, my tops will tatter, my socks will get holes, and my skin will be exposed to the elements in the cruel winter months, but at least my feet will be comfy, right? But I digress. Here are the most exciting new running shoes I saw at The Running Event 2023.