A company’s motto or slogan is supposed to define the brand. It represents the company and what it stands for. It helps create brand recognition and communicates a message to …
HOKA Skyward X Review: Onward and Upward
Despite carrying a heavy weight and price tag, you’ll feel light on your feet in the HOKA Skyward X, a tremendous super trainer that can conquer daily miles with ease. In this HOKA Skyward X review, I detail all the innovations packed into this shoe, including a convex carbon fiber plate, super critical EVA rocker, and suspension system.
Comparing the Top Running Shoe Foams: Which Are the Best?
Arguably the most important component of a running shoe is the midsole foam. No one cares about the outsole, upper, and especially not the asinine heel pull tab. I ask yet again: how difficult is it to put on and take off a pair of running shoes? So, how can you choose the best running shoe foams to match your picky preferences? Beats me. However, if you’re looking for descriptions of why the name of every midsole foam is silly, you’ve come to the right place.
Dull Running Shoe Rotation? Add Diversity, Equity, Inclusion
Is your running shoe rotation feeling boring? It’s time to infuse your shoe lineup with some much-needed diversity, equity, and inclusion (DEI). That’s right! DEI is now being hijacked by “Big Running” (not to be confused with “Big Tobacco”) under the guise of helping runners create a well-rounded running shoe rotation. Here’s how…
HOKA Clifton 9 Review: First HOKA Was Worth the Wait
I’ve always been intrigued by HOKA. In many ways, they were among the originators of max cushion running shoes, launching the beefy Bondi back in 2011 amid the barefoot running craze. Three short years later came the Clifton in 2014. HOKA zigged when other companies were zagging. For that, they should be commended. As a max cushion fanatic, I, for one, am grateful. Hell, all six of my top shoes of 2023 were max cushion shoes. Read on for my HOKA Clifton 9 review.
The Running Event: How to Start a Running Shoe Company
Working in the running industry can be brutal. It’s tough to compete with big running brands like HOKA, ASICS, Adidas, and Saucony, to name a few. Fed up with not receiving nearly as much booth traffic at The Running Event as any running shoe company, one nutrition company held a brainstorming meeting on how they can attract more people to their booth next year.