running shoe companies

If Running Shoe Companies Were Actually Honest

There’s nothing more exciting in life for runners than a great update to an already great running shoe. Unfortunately, one unnamed running brand is here today to present a terrible update to a great shoe. With this edition, the pair went from awesome to atrocious. But it’s still a new shoe, after all! And nothing beats new shoes! Right? Ready to discover your new least favorite shoe?

new running shoes at The Running Event

The Running Event: New Running Shoes I’m Excited for in 2024

Each year, running brands travel to Austin, TX to showcase their new running shoes to retailers at The Running Event. Oh, and they also display their new running apparel, but no one cares about clothing when there’s new shoes. The truth is, I’d be perfectly fine running in the same outfit for the rest of my life so long as I can continue buying a baker’s dozen or so new running shoes each year. Sure, my shorts will rip, my tops will tatter, my socks will get holes, and my skin will be exposed to the elements in the cruel winter months, but at least my feet will be comfy, right? But I digress. Here are the most exciting new running shoes I saw at The Running Event 2023.

buying running shoes

Can’t Stop Buying Running Shoes? Research Backs Your Habit

Paying for experiences is more likely to lead to happiness than buying material goods. A problematic finding for running shoe addicts like me. But when you consider the opportunities presented by a good pair of running shoes, you realize the conundrum: buying running shoes is a material purchase that leads to the best experiences life can offer. Here’s how to justify to your significant other, family, and to yourself, that buying endless pairs of running shoes is a smart investment.