Typically, the second version of a running shoe is as mundane as completing TPS Reports. There are rarely any significant updates from the first edition. Companies feel compelled to release an update every year, because…money, whether or not they’re actually ready to update the shoe. That’s why it’s usually just a worthless modification to the outsole, or a slight change to the upper. But not with the second version of the Hyperion Max. Find out why it’s quite the opposite, in this Brooks Hyperion Max 2 review.
Brooks Glycerin 21 Review: “No Frills, Just Right”
I’ve had a long history running in the Brooks Glycerin. My first foray with the shoe was pre-COVID, with the Glycerin 17 back in 2019. That feels like 10 years ago, not five. With the nitrogen-injected DNA LOFT v3 foam, the shoe has improved leaps and bounds from its previous iterations. But how does it stack up against the Glycerin 20 and Ghost Max?
The Running Event: How to Start a Running Shoe Company
Working in the running industry can be brutal. It’s tough to compete with big running brands like HOKA, ASICS, Adidas, and Saucony, to name a few. Fed up with not receiving nearly as much booth traffic at The Running Event as any running shoe company, one nutrition company held a brainstorming meeting on how they can attract more people to their booth next year.
How Are Running Shoe Names Chosen? Go Behind the Scenes
As a running shoe geek, I’ve always wanted to be a fly on the wall in meetings of running shoe companies. Fortunately, I was able to sneak in a recorder underneath the conference room table at the headquarters of a running shoe company. You’re in for a treat! The following is the conversation of company executives discussing running shoe names for their newest pair. Ready to listen to how the sausage is made?
“Comedy” Special: What’s the Deal with Running Shoes Marketing?
The Size 15 Runner returns with his second comedy special and he doesn’t hold back as he criticizes the marketing of running shoes. But is he funny in the slightest or does he just love to yell at clouds?
Brooks Hyperion Max Review: The Best Brooks Shoe
The Brooks Hyperion Max is everything I wanted the Hyperion Tempo to be. The Max paves the way for an exciting chapter for Brooks and I can’t wait to see how the story unfolds.