A company’s motto or slogan is supposed to define the brand. It represents the company and what it stands for. It helps create brand recognition and communicates a message to …
Dull Running Shoe Rotation? Add Diversity, Equity, Inclusion
Is your running shoe rotation feeling boring? It’s time to infuse your shoe lineup with some much-needed diversity, equity, and inclusion (DEI). That’s right! DEI is now being hijacked by “Big Running” (not to be confused with “Big Tobacco”) under the guise of helping runners create a well-rounded running shoe rotation. Here’s how…
The Running Event: How to Start a Running Shoe Company
Working in the running industry can be brutal. It’s tough to compete with big running brands like HOKA, ASICS, Adidas, and Saucony, to name a few. Fed up with not receiving nearly as much booth traffic at The Running Event as any running shoe company, one nutrition company held a brainstorming meeting on how they can attract more people to their booth next year.
The Running Event: New Running Shoes I’m Excited for in 2024
Each year, running brands travel to Austin, TX to showcase their new running shoes to retailers at The Running Event. Oh, and they also display their new running apparel, but no one cares about clothing when there’s new shoes. The truth is, I’d be perfectly fine running in the same outfit for the rest of my life so long as I can continue buying a baker’s dozen or so new running shoes each year. Sure, my shorts will rip, my tops will tatter, my socks will get holes, and my skin will be exposed to the elements in the cruel winter months, but at least my feet will be comfy, right? But I digress. Here are the most exciting new running shoes I saw at The Running Event 2023.
ASICS Gel-Cumulus 25 Review: Better Than the Nimbus 25?
The ASICS Gel-Cumulus 25 is vastly better than the previous edition. But, how does it stack up against the stellar Nimbus 25? Find out in the review.
Believe in the Run Shows How to Empower a Running Community
Looking for a supportive running community? I traveled to Baltimore and experienced how Believe in the Run develops lifelong relationships among its members and empowers its running community to prosper.