A company’s motto or slogan is supposed to define the brand. It represents the company and what it stands for. It helps create brand recognition and communicates a message to …
Comparing the Top Running Shoe Foams: Which Are the Best?
Arguably the most important component of a running shoe is the midsole foam. No one cares about the outsole, upper, and especially not the asinine heel pull tab. I ask yet again: how difficult is it to put on and take off a pair of running shoes? So, how can you choose the best running shoe foams to match your picky preferences? Beats me. However, if you’re looking for descriptions of why the name of every midsole foam is silly, you’ve come to the right place.
Dull Running Shoe Rotation? Add Diversity, Equity, Inclusion
Is your running shoe rotation feeling boring? It’s time to infuse your shoe lineup with some much-needed diversity, equity, and inclusion (DEI). That’s right! DEI is now being hijacked by “Big Running” (not to be confused with “Big Tobacco”) under the guise of helping runners create a well-rounded running shoe rotation. Here’s how…
The Running Event: How to Start a Running Shoe Company
Working in the running industry can be brutal. It’s tough to compete with big running brands like HOKA, ASICS, Adidas, and Saucony, to name a few. Fed up with not receiving nearly as much booth traffic at The Running Event as any running shoe company, one nutrition company held a brainstorming meeting on how they can attract more people to their booth next year.
“Comedy” Special: Adidas Adios Pro Evo — What’s the Deal?
The controversial $500 Adidas Adios Pro Evo is turning heads and emptying bank accounts. In his third “comedy” special, The Size 15 Runner rails against the Adidas shoe. But is he even funny or does he just love to yell at shoes?